Idea Extraction

Slava Kurilyak
Slava Kurilyak

You need to extract ideas from the marketplace, not your head. You don't need an idea, you need a paying customer.

Extract ideas from the market, not your head.

You think you need an idea. All you really need is a market that you can email or talk to. You need to cold call prospects and ask them what their problems are. Turn these conversations into product ideas.

Do not come up with ideas yourself. Instead, call people and ask questions:

  1. What are your biggest problems?
  2. What are your biggest frustrations on a day-to-day basis?

You don't need to come up with a solution, you just want to talk about problems. By asking people about their problems, you are listening, not talking.

According to

Idea extraction is also about identifying a specific market and asking people questions to figure out what they're struggling with. It is mostly used to determine the problems of other businesses and revolves around cold calling businesses, and hopefully get a few meetings, and maybe even some pre-sales before you start building your solution.

Why not start talking to a customer who can pay you first? Why not start talking to customer about the problems they have and ask if they would pay for it?

You don't need an idea, you need a paying customer.

Join the conversation.

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